Helen Tran

Helen Tran

I've been designing for 14+ years, mostly software. When I’m not working on the internet I love to build businesses. I seek pragmatic efficiency and love finding ways to Do Things Optimally.™️

I’m currently working at Goodwater Capital, doing the same thing as I’ve always done: empowering exceptional entrepreneurs everywhere to change the world for good.

Prior to this, one of my longest stints was at Shopify as it scaled from 300 to 4000+ employees, working on making commerce better for entrepreneurs and their customers. I worked on the foundations of their App Platform and their Product Design team in Toronto. After Shopify, I founded a company called Jupiter to build software for beauty entrepreneurs.

Over my career my work has impacted 1,000,000+ entrepreneurs worldwide, their customers, and the developers building software to improve their businesses.

When I’m not focused on this I am:

I’m intensely curious and don’t have much of a kill-switch. You could say it’s my defining feature.


I like to keep company with people who are thoughtful, hilarious, direct, and kind. Preferably, a combination of all four in spades.

Reach me @tranhelen on Twitter, Instagram, and YouTube.

Work Experience

More details can be found on Linkedin.


Lead Product Designer at Goodwater Capital Remote

Working as a designer to 1) help entrepreneurs build the best businesses they can and 2) help investors pick the most exceptional founders.


CEO / Founder at Jupiter Remote

Started a SaaS business to serve entrepreneurs in the beauty and personal care industry. I set the vision, hired the people, designed and created the product and go-to-market strategy, and a whole whack of everything else. A bunch of money was raised before closing down operations.


Product Design Educator at Bloc & Freelance Remote

Taught students who are exploring Design as a new career path or looking to level up their technical and soft skill-set. Designed a curriculum with individual learning paths. My students have been placed in roles at Google, Looker, PartnerStack, HomeAway/VRBO, and various other companies.


Product Design Management Consultant at Freelance Remote

Consulted on building design teams and overall product strategy in fast-growth companies.


Product Designer → Design Lead at Shopify Toronto, ON

Worked as a designer across a number of teams to help define what commerce looks like in the future from the Themes, to the API team, to the Sales Channel team, Channel Platform, and App Platform team. Eventually transitioned to management and technical leadership building a team from 5 → 30 designers and handled whatever that entailed.


Designer / Product Designer / Brand Designer / Art Director Toronto, ON / Remote

Design and consulting for early-stage and fast-growth companies. There isn’t one area of design I haven’t put my hands on from logos to billboards to way-finding to annual reports to websites. Sometimes I even code.

2022 @ Helen Tran. All rights reserved. Made with Notion + Super + one gallon of water per day + a never-ending pile of potatoes.