Helen Tran

Product Designer

I help shape the future of commerce at Shopify and mentor UX Designers at Bloc. I love asking why.

Follow me on Twitter and Dribbble.

January 2016 • 

46 Books Later

I've always been an avid reader however I have never committed to reading more than what I usually do in a year; I typically...

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January 2016 • 

2015 was Pineapples

Vulnerability is your greatest strength. Hate is not negative. Social validation is not a good motivator. No one has the full picture. Asking for...

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December 2015 • 

Gamify to Product Failure

In a press release written in 2012, Gartner said that by 2014, "80% of current gamified systems will fail to meet business objectives primarily...

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November 2015 • 

Tech Life, A Pro/Con Snapshot

I never really thought I'd end up in tech. The web was brand new when I started making websites and not many people could...

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November 2015 • 

Two Years as an Airbnb Host

After a break-up with my partner, I ended up with a mortgage that I could afford but not comfortably. The idea of a roommate...

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November 2015 • 

The Moon, Aggression and a Confession

"That's one small step for man, one giant leap for mankind." If I was alive during that time, I would have been sitting on...

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October 2015 • 

Wearing Yesterday

There has been much talk about the Law of Accelerating Returns recently in the context of artificial intelligence especially since the likes of Elon...

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October 2015 • 

3 Weeks of Mobile

I have just come back from a three week trip in Japan for which the only device I brought was my phone. This wasn't...

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September 2015 • 

The Night I Met "Hate"

My life generally has been pretty positive. I was raised by two parents whose commitment to their partnership is nothing short of a miracle....

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August 2015 • 

Design is Art or Something

When I was on a solo portion of a road trip in Iceland I absorbed a few books on my reading list, one of...

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August 2015 • 

Let's Talk Money

We're going to talk about money. Here are some numbers: A business charges $2500/student. There are 25 students per cohort every three months for...

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July 2015 • 

A New Way of Communication

One of the biggest challenges over the course of a Designer’s career is understanding how to communicate. Communication could encompass the traditional methods, like...

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December 2014 • 

Deliberate Practice: Becoming a Design Grand Master

When Malcolm Gladwell’s book, Outliers, is referenced, the 10,000 hour rule (or the ten-year rule) is typically just glossed over as, “10,000 hours of...

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September 2014 • 

From the Desk of the Politely Angry

I sat in the audience while someone stood in front of me using sex and women as punchlines in his talk. Throughout the hour,...

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July 2014 • 

JIBO

In Sherry Tuckle’s TED talk, Connected but alone?, she observes that the way we are looking at relationships is changing. People want to connect...

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June 2014 • 

This is Water

David Foster Wallace’s commencement speech for Kenyon graduates in 2005 opens with a parable, Two young fish are swimming along and they happen to...

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January 2014 • 

The Future of UI and the Dream of the '90s

I once worked for a client where I was the only Designer on the team and the only female involved in building the product....

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